Kaveri launches in Middle East with dedicated e-commerce store

Womenswear brand Kaveri has entered the Middle East retail market with dedicated e-commerce store. The brand, which specialises in luxury linen garments, has launched in territories including the UAE, Saudi Arabia, Oman, Kuwait, and Qatar.

“We are pleased to launch in the Middle East; the region has been on our radar for some time with its discerning customers who value and appreciate the beauty of handmade unique one of a kind garments,” said House of Kaveri’s founder Kaveri Lalchand in a press release on July 19. “The House of Kaveri is thrilled to bring its apparel to those who appreciate the luxury of wearing pure European linen.”
 
Kaveri’s Middle East e-commerce store launched with its latest collection of delicate, feminine designs which mix floral elements with airy frills. The brand has an ethereal aesthetic and creates garments which can be work in a more traditional or fusion style with sarees, long dresses, kaftans, and sets. 

The new Middle East website features custom crafted collections for the region to cater to local tastes, according to the brand. “Each piece tells a unique story, transforming the wearer’s outlook, instilling a sense of power, whimsy, and effortless style,” announced Kaveri in a press release.