Kay Beauty, a beauty brand by Nykaa and actor Katrina Kaif has expanded its product range with the launch of a carefree eyeshadow palette.
The newly launched palette with a mix of 9 matte and shimmer shades has ingredients like macadamia nut oil and aloe vera oil.
The brand claims that its product has smudge-proof, transfer-proof, cruelty-free as well as free of parabens, mineral oil, and paraffins.
Commenting on the launch, Katrina Kaif, co-founder of Kay Beauty in a statement said, “The carefree eyeshadow palette is all about embracing colours, having fun, and staying on-trend. We believe that makeup should be a form of self-expression, and with this palette, we hope our consumers can explore their creativity with confidence.”
Vishal Gupta, executive vice president at Nykaa Brands added, “Kay Beauty has grown exponentially, and we are excited to carry forward this momentum by further enhancing the brand and our product range. After the tremendous success of our neutral palettes, we are now venturing into the widely popular realm of bright shades to empower individuals to express themselves through colors.”
The palette priced at Rs 1,299 ($16) is available on the Nykaa website/ app, and select Nykaa beauty retail stores across India.
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