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Kanine launches in India, partners with Myntra to boost sales

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Kanine, a leading global premium platform for pets has entered the Indian market with the launch of its e-commerce website and partnership with Myntra.

Kanine launches in India, partners with Myntra to boost sales – Kanine

Kanine has exclusive global licenses for international brands such as Tommy Hilfiger, Boss and Ralph Lauren pets and will bring over 30 international fashion, accessories brands to India.

The collection includes apparel (t-shirts, polos, raincoats, hoodies, padded jackets, bomber jackets, sweaters.), accessories (collars, leashes, harnesses), and dog lifestyle products (bags, carriers) among many others.

Commenting on the launch, Shilpa Dhingra, founder at Kanine Pets World India Pvt Ltd in a statement said, “It’s amazing to launch the Kanine platform in India, which will become the ultimate destination for premium fashion and lifestyle products for pets. With a large population of dog owners, India showcases a huge opportunity for growth. We are currently retailing through our online store and Myntra, and we will also launch exclusive brand stores & experience centres in the next year.”

Sharon Pais, chief business officer at Myntra added, “We are thrilled to bring the leading luxury fashion brands by Kanine to the pet owners in India, redefining fashion for our furry companions. Our collaboration with Kanine gives us an opportunity to serve pet parents with a dramatically enhanced pet fashion experience and access to global premium brands for the first time in India.”

Myntra currently houses over 8900 styles across fashion and lifestyle products including accessories and pet care products under its Pet Store.

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