Kalyan Jewellers launches campaign with Rashmika Mandanna, Kalyani Priyadarshan

Kalyan Jewellers, a leading Indian jewellery brand has launched a campaign with actors Kalyani Priyadarshan and Rashmika Mandanna.

In this new campaign, the actors will be seen showcasing the brand’s a new range of jewellery designs from the ‘Nimah’ collection.

With this campaign, the brand aims to widen its reach in the Indian market to boost sales of its new collection.

Commenting on the campaign, Ramesh Kalyanaraman, executive director at Kalyan Jewellers in a statement said, “We are delighted to have both Kalyani Priyadarshan and Rashmika Mandanna represent our line of heritage jewellery – Nimah. The campaign film beautifully highlights these celebrities and showcases the exquisite craftsmanship and timeless beauty of jewellery designs from our Nimah collection.”

“The campaign film’s launch happening at the same time as their birthdays is a pleasant coincidence, and we hope this visual masterpiece will resonate with fans and patrons of Kalyan Jewellers,” he added.

Recently, Kalyan Jewellers had announced that its revenue for the financial year 2023-2024 rose by 31 percent with strong sales in India and Middle East.