Kalki Fashion launches ‘Festive Edit 23’ collection with Diwali campaign

Indian ethnic wear brand Kalki Fashion has launched its Diwali campaign to showcase its newly launched ‘Festive Edit 23’ collection.

The campaign comprising a series of 6 videos will be promoted through the brand’s social media platforms.

Commenting on the campaign, Nishit Gupta, director of Kalki in a statement said, “Diwali is a time when we come together with our loved ones and share our happiness. It’s a celebration of the intangible gifts, the unspoken joy that we bring into each other’s lives. At Kalki Fashion, we recognize the profound essence of Diwali and the depth of its emotional significance.”

“Our campaign is a tribute to the spirit of Diwali, reminding us all that it’s not just about the presents but the presence of love and togetherness. In harmony with this sentiment, we present our Festive Edit ‘23 collection. This collection is a carefully curated selection of exquisite attire, designed to help individuals express their love for their dear ones in a meaningful way,” Gupta added.

Kalki Fashion’s Festive Edit 23 collection features a wide range of ethnic attire that include sarees, lehengas, contemporary fusion wear, sherwanis, and more. The collection will be available on the brand’s website and retail stores.