K-beauty brand Kundal launches in India on Tira

Multi-brand beauty retailer Tira has exclusively launched Korean beauty brand Kundal on its e-commerce platform and in select stores to introduce its hair and body care products to the Indian market and bolster its international brand selection.

“You already like K-beauty for your face- it promises glowy, supple, silky, dewy skin,” announced Tira Beauty on Facebook. “But when you take all the same brightening and hydrating ingredients to your limbs and strands, you can treat your hair and body the same way. K-beauty fans, Kundal is now available to shop on Tira- start adding your favourites to cart now!”
 
Kundal is owned by South Korean business Soleo Co Limited and retails globally. The brand specialises in hair care and body care goods with products now available on Tira including natural balancing shampoo, body wash, hair treatments, serums, and body lotions among others featuring ingredients such as cherry blossom and white musk.  
 
Tira retails a wide selection of Indian and international brands including L’Oreal, Maybelline, Olaplex, Gucci, Mcaffeine, Benefit, The Face Shop, and Anastasia Beverly Hills among others. The business is run by Reliance Industries Limited’s fashion and lifestyle business Reliance Retail which is led by Isha Ambani. Tira opened its first brick-and-mortar store in 2023 and continues to expand with an omni-channel approach to reach shoppers across India.