Multi-brand luxury watch retailer Just In Time has joined forces with the new Bollywood movie ‘Jawan’ as its exclusive watch retail partner. Partnering with Bollywood actor Shah Rukh Khan’s new feature is designed to boost brand awareness and help Just In Time reach global audiences.
“This strategic partnership with the film, marks a significant milestone for Just In Time, as it provides an exceptional opportunity to showcase our brand on a global stage,” said Just In Time’s managing director Rajesh Chheda, India Retailing reported. “With a legacy of over 25 years and strong ties with iconic watch brands, Just In Time aims to continue delivering unmatched experiences to watch enthusiasts and connoisseurs alike.”
A number of Just In Time posters can be seen in the movie’s trailer, adorning the walls of the metro where Shah Rukh Khan performs a dance. ‘Jawan’ is scheduled to be released in cinemas globally on September 7. The movie will be released in Hindi, Tamil and Telugu languages and will thus reach a wide audience. Directed by Atlee and produced by Gauri Khan, the film is a Red Chillies Entertainment feature.
Just In Time opened its first store in Mumbai in 2006 and offers luxury watch brands including Salvatore Ferragamo, Michael Kors, Rado, Tissot, Boss, and Versace on its direct to customer website and over 60 stores across India. “Just In Time has truly revolutionised the watch industry in India by offering a wide range of brands, exceptional customer service, and a community of watch enthusiasts,” the brand announced in a press release.
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