Joy Personal Care signs Sanya Malhotra as ambassador

Joy Personal Care by Rsh Global has onboarded Bollywood actor Sanya Malhotra as its new brand ambassador for its moisturizing category.

The actor will feature in the brand’s winter campaign’s endorsing its moisturiser including the newly launched product skin fruits super soft moisturiser.

The brand is banking on Sanya Malhotra popularity among young consumers to help it widen its market share in the moisturisers category.

Commenting on the association, Sunil Agarwal, chairman of RSH Global in a statement said, “We are glad to on board Sanya Malhotra as our brand ambassador for our flagship category of moisturisation. To broaden our product portfolio and boost market share, Sanya’s partnership is a resolute commitment to celebrating natural beauty.”

Sanya Malhotra added, “I am so excited to begin this new journey as Joy Personal Care’s brand ambassador, with a focus on promoting the core brand message of embracing inner beauty. The refreshing ‘water-like finish’ and ‘fruity fresh’ ingredients are key highlights of this digital commercial and I urge everyone to go ahead to explore these creams for truly hydrated, beautiful skin.”

The Kolkata-based brand Joy has a strong presence in the personal care segment in India. It retails across the country through its strong distribution network, and e-commerce channels.