Joy Personal Care by RSH Global has partnered with Gujarat Giants, as an associate sponsor for the second season of the Women Premier League (WPL) 2024 series.
As part of this association, Joy Personal Care branding will be seen on the non-lead arm of the team’s official jersey along with spectator seat and screen branding.
To announce the partnership, Joy launched a rap music video featuring cricketers Mithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil.
Commenting on the association, Sunil Agarwal, chairman of RSH Global in a statement said, “We are thrilled to announce our collaboration with the Gujarat Giants, a prominent women’s cricket team. Joy Personal Care, a brand committed to empowering women, is enthusiastic about supporting these exceptional players. We are confident that our brand’s mission to empower women will be significantly bolstered through this partnership.”
Mithali Raj, mentor of Gujarat Giants added, “We applaud Joy for acknowledging that skincare transcends the confines of gender, colour, or body size, and for celebrating the innate beauty within every individual. This partnership signifies our collective effort in dismantling conventional beauty standards and advocating for a society that embraces inclusiveness and equity.”
The Kolkata-based brand Joy has a strong presence in the personal care segment in India. It retails across the country through its strong distribution network, and e-commerce channels.
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