Jiomart partners with Jharkhand government bodies to empower artisans

Jiomart, the e-marketplace of Reliance Retail has partnered with government bodies Jharkhand State Co-operative Lac Marketing & Procurement Federation Ltd (JASCOLAMPF) and Jharkhand Silk Textile and Handicraft Development Corporation Ltd (JHARCRAFT) to facilitate the growth of small-scale sellers in the region.

With this partnership, Jiomart will help artisans and traditional weavers from Jharkhand reach customers across the country and expand their businesses.

Some of the products that will be sold on Jiomart include dhokra artefacts, terracotta items, lac bangles, cotton handloom, applique work, zardozi work, tasar handloom sarees, men’s shirts, unstitched dress materials, hand crafted bags among many others.

Commenting on the association, Rakesh Kumar Singh, managing director at JASCOLAMPF in a statement said, “The artisans, handloom weavers, and craftsperson of Jharkhand possess remarkable skills passed down through generations, embodying the region’s rich cultural legacy. Collaborating with them promises a profound immersion into Jharkhand’s vibrant crafts and timeless traditions.”

Ashwini Sahay, deputy general manager at JHARCRAFT added, “We are excited to launch on an indigenous platform like Jiomart that understands the peculiar needs of homegrown products. For us, this launch signifies our commitment to enriching the Jiomart marketplace with diverse art forms from Jharkhand, thereby benefiting craftsmen and preserving India’s cultural richness.”

Jiomart claims that it currently has thousands of artisans, master artisans and weavers selling over lac unique products representing 90 crafts across 23 states in addition to 10 state government emporiums.