Jimmy Choo opens third store in Mumbai with Reliance Brands Limited

Reliance Industries Limited’s Reliance Brands Limited has opened a new Jimmy Choo store in Mumbai to bring the luxury brand’s products to Jio World Plaza. The store opening takes the UK-based brand’s Mumbai store total to three and pan-India store total to six. 

“Choo heard it right,” announced Reliance Brands Limited on Linkedin. “Jimmy Choo’s newest store is now open at Jio World Plaza. Step into high-fashion heaven and elevate your wardrobe to unparalleled levels of elegance with the artistry of expert craftsmanship in every pair!”
 
The store has a marble façade and white and gold interior with sculptural, mustard yellow benches forming a sitting area and a plush, moss green carpet. Inside the boutique, shoppers can browse a range of the brand’s party heels and evening bags as well as statement boots and more everyday handbags. 

Jimmy Choo specialises in high heels and also retails accessories and fragrances. The brand recently launched The Crystal Slipper as a new, limited edition design inspired by Rococo aesthetics and heritage craftsmanship, the brand announced in a press release. 
 
Jimmy Choo first entered the Indian market in 2007 and retails both on- and offline in the country. The brand joins labels including Muji, Valentino, Bottega Veneta, Sunglass Hut, Burberry, and Versace in Jio World Plaza mall in Bandra Kurla Complex, which is also run by Reliance Industries Limited.