Jewellery business Zavya appoints Ravi Malani as co-founder and COO

Jewellery brand Zavya has appointed Ravi Malani as a co-founder and chief operating officer. In his new role, Malani will lead the label through both retail and category expansion. 

“I’m thrilled to welcome Ravi as Zavya’ co-founder and COO,” said Zavya”s founder and CEO, ET Retail reported. “His e-commerce expertise aligns with our vision and will drive Zavya towards becoming a leader in the fine jewellery market. Ravi’s skills compliment mine, enhancing our strategic decisions to expand and diversify our product range, form strategic partnerships, and offer a seamless omni-channel experience for our customers. We’re confident Ravi’ track record at Snapdeal will significantly contribute to Zavya’s pioneering success in the industry.”
 
Zavya Jewellery retails from its direct to customer store and specialises in 925 pure silver jewellery which comes with an authentication certificate. The brand’s website also offers free delivery on pre-paid orders of its men’s and women’s jewellery. 

“I’m thrilled to become a part of Zavya’s goal of fabricating everyday fine jewellery accessible and elegant for all women,” said Malani, ET Retail reported. “The Indian fine jewellery landscape presents an excellent opportunity for Zavya. With this association, I am looking to strengthen existing silver jewellery categories and foray into areas like gold and [the] lab-grown diamond market.”