Jewellery brand Priyaasi extends its association with Dia Mirza

Mensa Brands-owned direct-to-consumer jewellery brand Priyaasi has extended its association with actor Dia Mirza.

The actor will continue to endorse the brand and promote its newly launched collection called ‘Elegance, Allure & You.

Commenting on the association, Ananth Narayanan, founder CEO of Mensa Brands in a statement said, “Since our partnership with Priyaasi, the brand has flourished. The collaboration with Dia Mirza coupled with Mensa’s commitment to consumer research, product quality and data-led marketing strategies, I feel certain that we can continue accelerating the brand and serve millions of happy consumers, both in India and abroad.”

Dia Mirza added, “I am happy to be a part of Priyaasi’s ‘Elegance, Allure & You collection. This collection has something for everyone. It reflects the brand’s dedication to providing captivating products that appeal to a wide audience, and I am honoured to be working with Priyaasi for the second time.”

Recently, Priyaasi entered the offline segment through collaboration with Reliance for Azorte and Avantra stores, currently operating in Hyderabad, Bangalore, Mumbai, Gurugram, and Siliguri. The brand has also entered international markets with a launch on Amazon US.