Jewellery brand Blinged Lifestyle launches website

Direct-to-consumer silver fashion jewellery brand Blinged Lifestyle has entered the online market with the launch of its e-commerce website.

The brand will offer a wide range of silver jewellery for women across categories like day wear, office wear and festive wear through its website.

Blinged Lifestyle is banking on the designs and affordable pricing of its jewellery collections to make inroads in the fashion jewellery market in India.

Commenting on the launch, Darshan Yagnik, CEO of Blinged Lifestyle in a statement said, “We’re thrilled to officially launch our website and share our passion for beautiful, everyday silver jewellery with the world. Our vision is to become a leading lifestyle brand synonymous with sterling silver jewellery, particularly for young adults and millennials.”

Blinged Lifestyle is entrepreneur Darshan Yagnik’s second business venture after Divine Technologies, a brand company launched in 2018.