Jaypore expands retail presence with two new stores in Mumbai

Jaypore, an ethnic wear brand from Aditya Birla Fashion and Retail Ltd has expanded its retail presence with the opening of two new stores in the city of Mumbai.

The newly launched stores spanning 1543 sq ft in Oberoi Mall and 2214 sq ft in R City Mall will house the latest ethnic wear collections across across categories like apparel, jewellery, home accents, and accessories.

Commenting on the launch, Sooraj Bhat, CEO of ethnic business at Aditya Birla Fashion and Retail Ltd in a statement said, “The opening of our two new stores in Oberoi Mall and R City Mall demonstrates Jaypore’s continuous dedication to providing a meticulously curated assortment of ethnic wear, thoughtfully crafted to encapsulate the rich character of Mumbai’s cosmopolitan identity.”

Jaypore retails from its exclusive brand outlets across India as well as its direct-to-customer e-commerce store.