Published
November 15, 2024
Womenswear brand Itrh has collaborated with Nykaa Fashion’s private label brand RSVP to launch a limited edition collection of youthful party wear for the winter festive season, inspired by the 1980s disco era.
“[The] Itrh for RSVP collection draws inspiration from the vibrant, glamorous, and free-spirited era of the 1980s, channeling the energy of the disco ball and the nightlife scene,” said Itrh’s founders Mohit Rai and Ridhi Bansal in a press release. “Whether it’s Madonna’s crucifix jewellery or Cher’s deep necks and long, hanging sleeves, this collection brings that statement brand language alive through the crystal fabrics. We’ve added a modern twist with a jumpsuit-corset saree, directly inspired by the exhilarating spirit of that musical era.”
The collaboration is designed to bring Itrh’s signature style to shoppers for a more accessible price. The line is priced from Rs 3,495 and retails from Nykaa Fashion’s e-commerce store.
Notable looks in the collaborative collection include draped evening dresses, strappy mini dresses, sporty maxi dresses, hooded dresses, and jumpsuits. The collection’s aesthetic is described as ‘ Pastel Bling’ and ‘OTT Glam.’
“Our collaboration with Itrh is about bringing luxe, statement-making style within reach,” said Nykaa Fashion’s business head of western wear and accessories Nisha Pikle. “The RSVP x Itrh collection combines elegance with an edgy spirit, creating pieces that empower women to step out with confidence and flair. It’s designed for every unforgettable moment, adding that extra spark to all of life’s celebrations.”
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