ITC Fiama signs Rashmika Mandanna as brand ambassador

ITC’s personal care brand Fiama has signed actor Rashmika Mandanna as its brand ambassador.

The actor will endorse the brand’s newly launched ‘Fiama Sandal’ range across television, print, and digital platforms.

With this association with the actor, the brand is confident to disrupting the segment and expects her popularity to help widen its reach across the country.

Commenting on the association with the actor, Sameer Satpathy, chief executive officer of ITC’s personal care division in a statement said, “Fiama Sandal disrupts the segment with its innovative gel bar format and a unique ingredient mix which is modern yet preserves tradition. We are delighted to have Rashmika Mandanna on board. The product promises a new experience and this, coupled with Rashmika’s infectious energy makes Fiama Sandal a must try.”

Rashmika Mandanna added, “Since childhood, I have always seen sandal soaps in a certain ritualistic and ancient way, more so owing to my Coorgi roots. I am proud to be a part of this exhilarating journey to redefine the emotion, promise and perception of a sandal soap.”

ITC’s Fiama is a leading personal care brand with a wide range of products that include soaps, bodywash, shampoos, perfumes, and more. Its products are available across leading retail stores and e-commerce portals in India.