ITC Engage launches campaign with Tara Sutaria, Kartik Aryan

ITC Engage, one of India’s leading fragrance brands has launched a new campaign with Bollywood actors Tara Sutaria and Kartik Aryan to promote its Eau De Parfums for him and her.

With this campaign, the brand aims to deepen its market presence in the fragrance segment in India.

Commenting on the campaign actor Kartik Aaryan in a statement said, “Moments and especially spontaneous moments are the true thrills of romance. Some of these most playful and passionate moments are often triggered by an alluring fragrance that evokes emotions. I am so glad that Engage believes in these little and real moments of love and has designed the fine fragrance series that has the power to create a beautiful and cherished memory of romance.”

Sameer Satpathy, divisional chief executive personal care at ITC Limited added, “Since its inception, ITC Engage has consistently challenged conventions to redefine the fragrance and grooming segment. With the new campaign, we bring to the fore the beautiful blend of fragrance and romance to create unforgettable moments of playful romance.”

ITC Engage eau de parfums range consists of ndigo Skies, Amber Hues for men and Verona, Fantasia for women. It is available on ITC e-store, Flipkart, Purplle, Amazon, Nykaa, and retail stores across India.