Innovative Eyewear, Authentic launch Nautica smart eyewear

Smart eyewear developer Innovative Eyewear and Authentic Brands Group have teamed up to launch a smart eyewear collection for Nautica. 

The Nautica smart eyewear line will launch in January with eight sunglass styles, with two featuring blue light-blocking lenses for indoor use. 

Notably, the line introduces Nautica’s first-ever ‘Global Fit’ frame, designed to accommodate consumers with a low nose bridge, facilitating expansion into additional regions. Meanwhile, all frames in the collection are prescription lens-compatible.

The line also features hi-fi Bluetooth 5.2 audio, 12 hours of music per charge, 99% post-consumer recycled packaging, patent-pending auto-adjusting hinges, and several branded accessories including a power brick, cleaning cloth and a slipcase with the iconic Nautica sail logo.

“Smart eyewear was once firmly in the remit of early adopters and tech enthusiasts alone. We are changing that forever by producing smart eyewear that is not only a functional Bluetooth accessory, but a fun and trendy fashion statement,” said Harrison Gross, CEO of Innovative Eyewear. 

“Combining our technology with the popular and storied Nautica brand is sure to delight consumers worldwide, and further advance our mission to make the future of eyewear smart. We look forward to launching the line via our optical store partners in January, as well as on Nautica.com soon after.”

Nautica currently operates over 70 categories including apparel, accessories and a home collection for men, women and children. It is available in nearly 1,300 freestanding stores and shop-in-shops in more than 30 countries worldwide, 

Henry I. Stupp, president, lifestyle EMEA – India at Authentic, added: ”When it comes to Nautica, we’ve always been dedicated to providing consumers with style and fashion. Partnering with Innovative Eyewear to launch Nautica Smart Eyewear allows us to take that commitment to the next level. These smart glasses not only reflect our brand ethos but also provide users with an innovative and stylish way to engage with the world.”