Indya partners with MissMalini by Good Creator Co for festive edit

Women’s ethnic wear brand Indya has partnered with style blogger and personality MissMalini by Good Creator Co to launch ‘B-Desi Collection’. The occasion wear collection features 55 looks inspired by classic Bollywood. 

“We are thrilled to announce our collaboration with MissMalini for our upcoming festive edit,” said Indya’s CEO and co-founder Shivani Poddar in a press release on August 17. “With MissMalini’s unparalleled expertise in the trends of Bollywood, this partnership seamlessly captures the essence of Indian glamorama. Additionally, teaming up with the Good Community and Good Creator Co adds another layer of distinction to this edit. Their dedicated endeavours in fostering meaningful connections resonates perfectly with our brand’s values, complemented by their impressive influencer network that will contribute to crafting an experience that deeply connects with our esteemed patrons.”
 
The partnership is designed to leverage Good Creator Co’s parent company Good Glamm Group’s content-creator-community-commerce model to engage shoppers and drive sales. The MissMalini x Indya B-Desi Collection reimagines well known Bollywood film looks as modern occasion wear and Malini Agarwal models a number of the looks in the collection’s campaign. 

“It’s been extremely fun and exciting to personally curate iconic Bollywood looks from Indya’s fabulous collection,” said Good Creator Co co-founder Malini Agarwal. “Partnering with Indya felt like a natural progression for me, given my deep admiration and affection for Bollywood. Through this collaboration, we are weaving the magic of iconic Bollywood characters into the fabric of fashion, allowing style enthusiasts to step into the shoes of their beloved movie characters and leveraging the influencer network of Good Creator Co through a fun and strategic campaign. This collection is a tribute to the glitz and timeless glamour of Bollywood, and to the irresistible fashion inspiration that it continues to shines on us through the silver screen.”
 
“The Good Community thrives on nurturing connections and shared interests,” said Good Glamm Group’s co-founder Naiyya Saggi. “The partnership with Indya and MissMalini herself enables us to bridge the gap between Indya and our community’s passion for fashion, beauty and all things Bollywood style. This is also an exciting collaboration for us at The Good Glamm Group since we are bringing together The Good Community and The Good Creator Co along with our much-loved media assets of MissMalini to co-create this collection with Indya. This initiative stands as a remarkable celebration of self-discovery and significant connections, where personal expression seamlessly merges with cinematic splendour.”