Indian Terrain relaunches Chennai flagship store with Ashwin Kumar

Menswear brand Indian Terrain has relaunched its flagship in Chennai in the city’s Phoenix Marketcity mall to offer an elevated customer experience to shoppers. The 2,000 square foot store was inaugurated by Ashwin Kumar and a number of brand executives. 

“The inauguration of our flagship store at Phoenix Marketcity, in Chennai stands as a remarkable milestone for Indian Terrain,” said Indian Terrain’s managing director Charath Narasimhan in a press release on September 3. “In the midst of busy shopping places and malls, the newly revamped store gives us a great opportunity to connect with many different customers in the local community.”
 
The new store houses a wide range of men’s casual attire including shirts, trousers, and t-shirts. The brand now counts over 200 exclusive brand outlets across India. 

“Through this new establishment, we aspire to provide a holistic shopping experience, seamlessly weaving together style, quality, and an unparalleled standard of customer service,” said Narasimhan. “We are confident that our new store will provide our consumers with a selection of top-tier menswear that will be warmly embraced.”
 
Indian Terrain launched in the year 2000 and aims to offer high quality clothing at high street prices. The brand’s new store concept is designed to go beyond traditional retail and offer a streamlined and engaging shopping experience. 
 
“I am extremely delighted to be part of the re-launch of Indian Terrain’s flagship store at Phoenix Market City,” said chief guest Ashwin Kumar at the inauguration. “As someone who has long admired the brand, I’ve always appreciated the comfort, fit, and style that their products embody.  Moreover, the collection at the store resonates with a timeless taste for smart casuals, a trend that I deeply appreciate and prefer. I wish the brand and the entire team of Indian Terrain all the success in this new venture.”