Indian Terrain receives two Fairtrade India awards for business

Menswear brand Indian Terrain was awarded ‘Fairtrade Business Partner of the Year in the Lifestyle and Apparel Sector’ and ‘Fairtrade Impactful Communication for the Year’ by global organisation Fairtrade India for its production practices at a gala event at Pulman in Aerocity, Delhi.

“We are humbled by the receipt of these esteemed awards, which serve as a powerful testament to our enduring commitment to fair trade and sustainability,” said Indian Terrain’s managing director Charath Narsimhan in a press release. “At Indian Terrain, our belief is firmly rooted in fashion that not only looks good but also does good. Our sustainability journey began in 2020 with the launch of 40,000 Fairtrade-labelled pieces, making us the first high-street fashion brand to collaborate with Fairtrade. Since then, we’ve wholeheartedly embraced ethical and sustainable practices, with our production expanding to a quantity of 4,00,000 Fairtrade-labelled pieces in FY 23-24.”
 
Indian Terrain has sourced over 300 tonnes of seed cotton from Fairtrade certified farms in India. According to the brand, this was positively impacted the lives of more than 10,000 farmers in the country.

The brand plans to become the “most sustainable brand in India,” according to Narsimhan. “Our environmental efforts have yielded remarkable progress, as we’ve transitioned from having no green factories to two, within just a year, which reflects our steadfast commitment to reducing our environmental footprint and advancing responsible manufacturing,” he said.