In Time Group to invest Rs 100 crore to expand fashion brands

Indian brand House of W and western wear international brand Cover Looks’ parent company In Time Group plans to invest Rs 100 crore to expand its labels online and offline, in both Indian and international markets.

“We want to build on our success and grow further,” In Time Garments Private Limited’s director Gurpreet Singh told Business Standard. “We aim to invest Rs 100 crore to enhance our presence and cater to a wider audience. Our goal is to establish a robust retail presence in leading cities across the country and worldwide, focusing on Australia, the US, Canada and Europe. We are confident of creating a niche for our brands on the global stage.”
 
The business aims to focus on its customers for its next phase of growth and open brick-and-mortar stores in India and abroad, TNN reported. House of W recently launched its international-exclusive brand Cover Looks on Amazon‘s US e-commerce store with a range of suits, dresses, and jumpsuits among other garments.
 
In Time Group is run by directors Simran Kaur and Gurpreet Singh and specialises in clothing and home textiles. The business’ House of W division owns ethnic wear brand Barara and western wear brand House of S and its international ‘Cover Looks’ division retails the label across the US, UK, Australia, Canada, and Europe along with home lifestyle brand Ivo Homes, according to the business’ Facebook page.