Ilumi Diamonds launches as new jewellery brand

Amole Singh has officially launched Ilumi Diamonds in Lucknow as a new jewellery brand. The label is designed to democratise fine jewellery and offer ethical, lab grown diamonds. 

“Ilumi is more than just a jewellery brand; it’s a testament to creativity, sustainability, and ethical sourcing,” said brand founder Amole Singh in a press release. “Our commitment to quality and craftsmanship is unparalleled, ensuring every piece tells a story of beauty and integrity.”
 
The brand has partnered with the International Gemological Institute which certifies its lab grown diamonds. The brand aims to empower individuals to use jewellery to express their style through its modern, minimalist designs. 

“Ilumi is not just about jewellery; it’s about creating meaningful connections and empowering individuals to express their unique style,” said Ilumi’s co-founder Ankita Singh. “Our
curated collection reflects the essence of timeless sophistication, elevating the wearer’s confidence and grace.”
 
The brand also offers personalisation services to enable shoppers to find what they are looking for. Amole Singh studied at the National Institute of Design in Ahmedabad and the Fox School of Business at Temple University in Philadelphia, US before launching Ilumi Diamonds this month. 
 
“Laboratory-grown diamonds are more than just a modern alternative; they represent the future of sustainable luxury,” said Singh. “By opting for lab-grown diamonds, customers not only enjoy superior quality and purity but also contribute to ethical and environmentally responsible
practices.”