Hyphen expands product range with launch of Hydrating Essentials (#1686480)

Hyphen, a skincare brand by actor Kriti Sanon and Pep Brands has expand its product portfolio with the launch of its new ‘Hydrating Essentials’ range.

The new collection created by the brand’s inhouse research & development team includes the hydrating ceramide toner essence and ceramide rich pillow cream.

The brand claims that its new range is formulated with combination of powerful natural and science-backed ingredients to deliver intense hydration.

Commenting on the launch, Kriti Sanon, co-founder in a statement said, “Over the years, I’ve been overwhelmed by the number of messages from our amazing community asking for products that deeply hydrate and strengthen the skin barrier to achieve that luminous skin glow. Listening to their needs and combining them with months of dedicated research, we’ve created a range that I’m incredibly proud of.”

“Personally, they’ve become my go-to skincare staples. I have been using the Toner for months now and have finished 3-5 sample bottles already. I’m so excited to finally share this with all of you and I can’t wait for you to experience the magic of this transformative skincare journey,” she added.

Hyphen’s new hydrating essentials range is available for purchase on the brand’s website and e-commerce platforms like Nykaa, Amazon, Flipkart among others.