House of Masaba opens fourth flagship store in Delhi

Masaba Gupta’s fashion and lifestyle brand House of Masaba has opened a new flagship store in New Delhi on the first floor of Select Citywalk mall. The exclusive brand outlet launched with the brand’s new visual identity.

“The hallmark of fashion elegance, House of Masaba, is now at Nexus Select Citywalk,” announced the mall on Facebook. “Located on the first floor, join us to witness this ardour for fashion and sophistication with the brand’s signature colours, motifs and aesthetics!”

The store has a bright red façade which is contrasted with a white interior. Inside the store, large red circles symbolise the brand’s signature Tika design. The brand’s refreshed visual identity highlights its modern-meets-traditional aesthetic and has already been used for a number of its stores, including its recently launched store in Kala Ghoda, Mumbai, which opened its doors in June. 

The new House of Masaba store retails a selection of occasion wear for the festive season as well as fusion wear separates for daily wear. The store is the brand’ fourth in the capital to date. House of Masaba’s three other New Delhi stores are located in Defence Colony, Mehrauli, and Khan Market. 
 
The brand retails from its 13 exclusive brand outlets across a number of Indian metros as well as from its direct to customer e-commerce store. Gupta launched her brand in 2009 and has also launched cosmetics brand Lovechild Beauty.