House of Chikankari partners with ETML to boost digital presence

Ethnic wear brand House of Chikankari has partnered with ETML, a growth advertising and analytics company to strengthen its online presence in India.

With ETML’s data analytics and digital strategy, the brand aims to elevate its online presence to accelerate its growth plans in the country.

Commenting on the partnership, Raghav Kansal, founder CEO of ETML in a statement said, “We’re thrilled to join forces with House of Chikankari, a brand that embodies the beauty and tradition of Chikankari. Our proven track record in fashion e-commerce and data-driven marketing positions us perfectly to craft a digital strategy that would ignite their online presence.”

Aakriti Rawal, founded of House of Chikankari added, “We’re confident that ETML’s expertise will be instrumental in propelling House of Chikankari to new heights. Their proven expertise in e-commerce, particularly within the fashion sector, is exactly what we need to take our brand to the next level.”

Founded in 2020 by mother-daughter duo of Poonam and Aakriti Rawal, House of Chikankari currently operates through its brand website and leading e-commerce marketplaces in India.