House of Believe opens first store in Gurugram

House of Believe (HOB) has strengthened its presence in the national capital region with the launch of its first flagship store in the city of Gurugram.

The store located at the Elan town centre is spread across an area of 6,500 sq ft and offer its affordable fashion products targeted at the Gen Z and millennials.

The store houses menswear, womenswear, kidswear, accessories, footwear, and home furnishings.

Commenting on the launch, Akash Anand, founder managing director of House of Believe in a statement said, “The opening of our Gurugram store marks a monumental stride towards our mission to redefine affordable fashion and democratize it for the dynamic Gen Z and millennials across North India. It is but a precursor to the plethora of stores we envision, set to cater to the fervent desires of the Indian youth.”

“We diligently strive to cater to the diverse demands of our esteemed patrons by vowing to deliver unparalleled convenience, value, and uncompromising quality,” he added.

House of Believe plans to open stores in Delhi/NCR, Haryana, Uttar Pradesh, Himachal Pradesh, Bihar and Jharkhand over the next few years.