House of Armuse opens first store in Mumbai

Women’s ethnic and bridal wear brand House of Armuse has opened its first brick-and-mortar store in Mumbai in Kemps’ Corner. The exclusive brand outlet launched with House of Armuse’s ‘Couture 2023’ collection titled ‘A Dreamy Escapade’.

“We are thrilled to introduce House of Armuse to Mumbai,” said House of Armuse’s creative director Ayushi Jain, Indian Retailer Bureau reported. “Mumbai, a city known for its diversity and keen sense of fashion appreciation, provides the perfect canvas for our brand’s expansion. We eagerly anticipate introducing our exquisite collections to the people of Mumbai and becoming an integral part of the city’s vibrant fashion landscape.”
 
The store has a bright, warmly lit interior and houses a wide array of lehengas, sarees, and gowns. The brand specialises in Indian artisan crafts and aims to pay homage to traditional dress through its creations. 

House of Armuse’s new collection ‘A Dreamy Escapade’, which launched in Mumbai with the store, features a pastel colour palette and watercolour-esque patterns. Hand-crafted gotta patti and hand painted details make for a delicate yet striking collection which has been fabricated by House of Armuse’s team of artisans. 
 
The brand has already established a brick-and-mortar retail presence in Jaipur and recently opened a new store close to New Delhi’s Dhan Mill, House of Armuse announced on Facebook. The store opened its doors on the first floor of Regency One in July.