Honasa Consumer’s skincare brand Aqualogica passes Rs 12.5 crore in monthly revenue

Honasa Consumer’s skincare brand Aqualogica has surpassed Rs 12.5 crore in monthly revenue after being in business for a year and a half. The brand plans to expand its product offering for future growth. 

“Honasa Consumer has attained expertise in building brands with a digital-first approach as this allows us to tell our story and connect with consumers directly,” said Honasa Consumer Limited’s co-founder and CEO Varun Alagh, India Retailing reported. “We have built playbooks that have been created to launch and scale brands. These playbooks are showing results with every new brand that we launch, Aqualogica being the recent example.”
 
Aqualogica specialises in hydration-based skincare and offers products including moisturisers, serums, and sunscreens designed specifically for the Indian climate, according to its Facebook page. The brand currently retails six main product lines with 50 SKUs and plans to add a more diverse range of products for a comprehensive skincare solution. 
The business has counted over 1.2 million customers and is a digital-first brand. Aqualogica uses an Aquaporins-based approach to hydration which is a Nobel prize-winning technique. 

As well as expanding its operations, the brand also plans to expand its charitable efforts. Aqualogica has launched a campaign named ‘Water for All’ which is designed to increase access to clean drinking water. The brand has already adopted 10 villages and supplied 2.5 million litres of water and plans to continue its efforts.