Honasa Consumer Ltd appoints Meetu Mulchandani as head of Brand Factory (#1685147)

Honasa Consumer Ltd has announced the elevation of Meetu Mulchandani as vice president and head of Brand Factory.

Brand Factory is the emerging brands division of Honasa and plays an important role in driving the company’s growth.

Mulchandani has played an instrumental role in shaping this division by spearheading brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

In her new role, she will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio which includes ideation, in-depth market research, consumer insights, concept testing, shaping business and marketing strategy.

Commenting on the elevation, Varun Alagh, CEO co-founder at Honasa Consumer in a statement said, “By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the brand factory team.”

Meetu Mulchandani added, “I am both honoured and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers.”

Meetu Mulchandani is a seasoned professional with over two decades of experience in the beauty and personal care industry.