Personal care and beauty business Honasa Consumer Limited has launched an all-new corporate identity which includes new visuals to reflect its brands. The business aims to harness its new look to highlight it as a market leader in consumer-focused branding.
“The transformation in our corporate identity goes beyond mere visuals; it reflects our evolution and unwavering commitment to innovation, consumer-centricity, equilibrium, and advancement,” said Honasa Consumer Limited’s CEO and co-founder Varun Alagh, Indian Retailer Bureau reported. “Honasa Consumer Ltd. has positioned itself as a leader in consumer-centric branding and marketing, and this change signifies a fresh vigour while preserving our enduring values.”
Honasa Consumer Limited is the parent company of a total of six Indian personal care and beauty brands including natural beauty brand Mamaearth, holistic brand Ayuga, and skincare brand The Derma Co, according to the business’ website. The new logo, which features a female figure, a tree of life, and colourful circles, is designed to represent its different brands, as well as its brand values.
Earlier in August, Honasa Consumer Limited received the go-ahead from the Securities and Exchange Board of India for its initial public offering, Market Screener reported. The business had filed its preliminary IPO papers with the regulator in December, 2022.
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