H&M unveils collaborative collection with Rokh

H&M launched on Thursday its collaborative collection with emerging brand Rokh introducing a collection that reimagines wardrobe staples.

Available in selected stores and online at hm.com, the collaboration brings Korean designer Rok Hwang’s meticulous attention to cut and proportion to a diverse range of archetypal pieces, including womenswear, menswear, and accessories.

“Rok Hwang has quickly established a strong identity for Rokh, winning fans for his ingenious tailoring and flattering dresses with offbeat silhouettes. We’re excited to bring his work to a wider audience with this wonderfully inventive collection,” said Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.

Embracing a playful approach to reinventing classic styles, the collection from Rokh and H&M offers a fresh perspective on 1980s office power-dressing, infusing it with Rok Hwang’s distinctive aesthetic. Deconstructed corset tops, dresses, and accessories take center stage, while customizable button fastenings and hook-and-eye trims allowing individuals to transform their looks.

For women, standout pieces include the double-layer trench coat and oversized blazer adorned with an extended metallic-notched belt, alongside statement occasion wear styles such as the black corset dress with a detachable, irregularly pleated hem, and the cut-out blazer mini dress. Meanwhile, men options include oversized multi-button trench coats and cocooning leather blazers that challenge traditional corporate attire norms.

“I always focus on making my collections as timeless as possible, focusing on customizable details and decisive cuts. To see my clothes being worn in brilliantly unique ways I never imagined while I was designing them is one of my greatest pleasures. I can’t wait to see how customers engage with this fun and dynamic collection for H&M,” added Rok Hwang, creative director at Rokh.