Swedish fast fashion brand H&M has opened a large exclusive brand outlet in Ahmedabad inside Palladium Mall. The new store bolsters the label’s brick-and-mortar presence in the state of Gujarat.
“Glad to announce the opening of another flagship store at Palladium Ahmedabad. H&M opened its doors to enhance your shopping experience,” wrote The Phoenix Mills Limited’s vice president of leasing Monil Gheewala on Linkedin. Gheewala had also shared photos of the launch of Palladium Mall Ahmedabad just five months ago.
H&M joins brands in Palladium Mall Ahmedabad including Adidas, Allen Solly, Biba, Celio, Only, Mango, Bata, Forever New, Da Milano, Fossil, House of Fett, Indya, and Jaypore among others. The mall is located on SG Highway and is run by retail giant Phoenix Mills, which also has malls in Indore, Bengaluru, Indore, and Pune among other locations.
First launched in Sweden in 1947, H&M first entered the Indian market in October 2015. Today, the brand has a brick-and-mortar presence in 26 Indian cities with over 51 exclusive brand outlets.
The brand also runs a direct to customer e-commerce store and app in India and retails on multi-brand platform Myntra. H&M retails clothing, sleepwear, athleisure, accessories, and inner wear for men, women, and children.
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