H&M launches first H&M Home store in Mumbai

Swedish fashion and lifestyle brand H&M has opened its first H&M Home store in Mumbai. Located in the metro’s Phoenix Marketcity Mall, the store also houses H&M’s men’s, women’s, and children’s clothing lines and measures close to 40,000 square feet.

“Your home is your canvas, and H&M Home is the brushstroke,” announced Phoenix Marketcity Mumbai on Facebook. “Mumbai’s first H&M Home store has finally arrived, bringing you a world of chic décor, cosy vibes, and endless inspiration. Explore the latest collection and find those perfect pieces that turn your house into a home at Phoenix Marketcity Mumbai.”
 
H&M Home joins global brands including Aldo, Forever 21, Sephora, and Zara in Phoenix Marketcity Mall. With products priced from Rs 199, the H&M Home store houses bed linens, home décor, tableware, furnishings, dinnerware, and crockery among other goods and has a modern, trend driven style.
 
“Our store aims to inspire the latest trends in both fashion and home décor while staying true to our commitment to quality, affordability, and sustainability,” said H&M India’s country sales manager Yanira Ramirez, Indian Retailer Bureau reported. “We look forward to welcoming customers to explore and experience this concept.”
 
H&M launched its Home line in India in 2022 in New Delhi. The brand first entered the Indian market with its clothing line in 2015 and today counts over 64 stores in the country.