Hi Life to hold premium designer exhibitions in Kochi, Chennai

Business-to-customer fashion fair Hi Life will showcase a wide selection of premium womenswear designers from across India in Kochi from July 12 to 13. The event will subsequently connect brands with new customer demographics in Chennai from July 14 to 15.

Hi Life launches at Kochi’s Hotel Avenue Center at Panampilly Nagar on Wednesday. “Take your pick from the hottest collections crafted by over 100 renowned designers,” the event organisers announced on Facebook. “Also shop jewellery, accessories, luxury, home décor, and more.”
 
The event’s Chennai edition will take place at the Hyatt Regency Chennai and will feature a similar product and brand selection to its Kochi edition. Hi Life fashion fairs are designed to give up-and-coming designers and local brands a platform from which to connect with customers in areas where they wish to establish a customer base and a place from which to launch their latest collections. 

Hi Life recently concluded its exhibition at Hyderabad’s Novotel Hyderabad Convention Centre which featured over 250 Indian designers. The event focused on bridal couture for the upcoming wedding season. 
 
The fashion exhibition takes place across India and has run in locations including New Delhi, Mumbai, Bengaluru, Calicut, Mysuru, Nagpur, and Pune among others. Hi Life also held an international edition in Durban, South Africa at the end of June.