Herby Angel, an ayurveda-based personal care brand has named actor Shriya Saran as its first brand ambassador.
The actor will be seen endorsing the brand’s ayurveda-based nutraceutical and cosmeceutical products across categories.
Herby Angel expects its year-long collaboration with Shriya Saran to expand its customer base and help it consolidate its retail presence across the country through its omnichannel approach.
Commenting on the association, Sherry Jairath, chief experience officer at Herby Angel in a statement said, “We are delighted to welcome Shriya Saran to Herby Angel family. The core values of our brand are ideally aligned with Shriya’s trust in Ayurveda. Together with Shriya, we strive to educate parents about the benefits of Ayurvedic products and inspire them to make the best decisions for their children.”
Shriya Saran added, “I am happy to represent a brand that shares my own philosophy of embracing Ayurveda and its time-tested, nature-backed solutions. I’m looking forward to working closely with the brand to drive conversations about the value of high-quality, chemical-free, certified organic products.”
Launched in October 2022, Herby Angel is Ayurveda-based brand that sells nutraceutical and cosmeceutical products under skin care, hair care, nutrition, and essentials categories.
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