HairOriginals partners with Naturals Salon to promote hair extensions in India

Hair business HairOriginals has partnered with salon chain Naturals Salon to harness its store network to reach shoppers across India. The brand will begin by retailing its human hair made hair extensions at six Naturals Salon locations.

Following its initial launch at six Naturals Salons, HairOriginals plans to eventually expand to having a presence in over 50 Naturals Salon stores across the country, the Economic Times reported. The brand expects to see the partnership contribute around 7% to 8% of its total revenue by the end of the year.
 
“We offer you the convenience of premium natural hair at easy-to-reach locations like airports and malls, for your peace of mind about your travel beauty routine and letting your hair and personality out wherever is our highest concern,” said HairOriginals’ founder and CEO Jitendra Sharma, ET Retail reported.
 
HairOriginals can already be purchased in locations including Hyderabad Airport and HRBR Layout in Bengaluru. The brand plans to partner with more beauty and hair businesses to both expand its distribution network and raise awareness about the brand and about hair extensions.
 
Along with its retail touch points, HairOriginals also retails from its direct to customer e-commerce store. The business launched in 2018, is headquartered in Gurugram, and caters to both men and women, according to its website.