The Good Glamm Group has signed a joint venture partnership with tennis great Serena Williams to launch a makeup brand ‘Wyn Beauty’.
The clean beauty brand will go live today on its digital platform and be available at the USA’s largest beauty retailer Ulta.
The brand will be offering 91 shades across 10 distinct products for the face, lip, and eye categories.
Commenting on the launch, Serena Williams, founder of Wyn Beauty in a statement said, “I’m so excited to introduce Wyn Beauty to the world. To me, beauty has always been about self-expression and stepping into the best version of myself. That’s the intention behind Wyn Beauty – for people to live in it every single day of their lives and enhance the beauty they already have.”
Darpan Sanghvi, founder of Good Glamm Group added, “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of Wyn Beauty and create products that truly deliver high performance, synonymous with what she stands for.”
In its first year, Wyn Beauty will be available only in the US and plans global expansion to more geographies next year.
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