Golden Goose brings ‘Haus of Dreamers’ to Paris

Italian luxury brand Golden Goose made its grand debut in Paris during fashion week on Monday with the highly anticipated Haus of Dreamers event, at Le Jardin des Plantes. 

The event follows the inaugural Haus of Dreamers event in Venice, which featured a star-studded lineup including Dreamers Suki Waterhouse, Quannah Chasinghorse, Sunmi, Dr. Woo, and Fabio Novembre. 

Haus of Dreamers Paris was a celebration of Golden Goose’s core values and a tribute to the freedom of expression, seamlessly blending skateboarding with the essence of Paris.

A sculptural skate grandstand provided the stage for the show, which kicked off with a skateboarding performance, featuring an international team of skate talents led by Golden Goose ambassador Cory Juneau. 

The performance unveiled Golden Goose’s SS24 ‘Journey Collection’, which was worn by both the skaters and fashion models. The team included skateboarding legends Rune Glifberg and Brooklinn Khoury, as well as Zhang Xin and Olympic gold medalist Keegan Palmer, a longtime friend of the brand. The skaters showcased co-dreamed Pro skateboarding sneakers that are set to launch in the coming months. Most notably, Juneau unveiled the Paris Ball Star Pro.

The runway show was followed by an afterparty event featuring a curated selection of ‘Dreamers’, including cool Parisian landmarks like Hotel Grand Amour, L’Arrosoir, Union Boulangerie, Room Service, Rupture Arts & Books, Le Dauphin, Pacific Coast Vintage, and Masala Noir. Each Dreamer had its own miniature Haus, offering engaging experiences and a sneak peek of its Dreamed By collectible object set to be released in the coming months.

Golden Goose’s Paris takeover began on September 25 with a series of collaborative events with local Dreamers across the city. These activities culminated in the Haus of Dreamers Paris event, which was attended by a star-studded guest list, including Liam Payne, Paul Wesley, Issa Rae, and Justine Skye, to name a few. 

In addition to the event, Golden Goose is hosting experiential pop-ups across Paris, inviting visitors to dive deep into the Golden Universe. These pop-ups offer a chance to explore exclusive styles, expert craftsmanship, repair services, and the brand’s storied tailoring system. 

Retail locations include Le Bon Marché (August 25 to October 24), Galeries Lafayette Haussmann (September 29 to October 22), and Galeries Lafayette Champs-Élysées (October 2 to October 22).