Giordano looks to double India revenue next year

Hong Kong based men’s apparel business Giordano aims to double its revenue in the Indian market in the 2024 calendar year. The retailer also plans to double its total brick-and-mortar outlets in the country to 100 to connect with shoppers in new areas. 

Giordano re-entered the Indian market after a hiatus in partnership with Brandzstorm India Marketing and reported a revenue total of Rs 20 crore in 2023, India Retailing reported. The business is confident that this figure will rise to Rs 40 crore in 2024 as the brand expands its retail presence across the country. 
 
Giordano currently counts 108 points of sale in nearby Myanmar and aims to reach a similar total in India, seeing immense potential for growth in the market. The brand retails a mix of men’s, women’s, and children’s wear in other countries but its India stores currently focus on its menswear collections. Giordano is also considering launching its women’s and children’s product lines in India in the coming year. 

The brand aims to keep up its current fast paced growth for the coming few years and targets Rs 100 crore in sales by 2026. Along with opening exclusive brand outlets, Giordano plans to launch shop in shops within multi-brand outlets and expand its online reach through multi-brand e-commerce platforms.