Gillette partners with Shubman Gill, Shreyas Iyer for its new campaign

Grooming and personal care brand Gillette India has onboard Indian cricketers Shubman Gill and Shreyas Iyer for its new campaign.

The campaign to promote the brand’s Mach 3 and Fuzion 5 has been launched during the ongoing cricket world cup with a digital film featuring the cricketers.

With this association, the brand is confident to expand its customer base and expects strong sales of its newly launched cricket edition pack.

Commenting on the association, Abhishek Desai, vice president grooming and brand operations in a statement said, “Whatever we do is designed keeping the consumer at the core. In India, cricket is followed with utmost passion and vigour. We therefore found it imperative to bring consumers to the sport they love the most through our brand.”

“Shreyas and Shubman are at the top of their game currently and this is Gillette’s one of opportunity to all the cricket fanatics out there to come and fulfil their dream of playing with the stars,” he added.

Gillette India one of the leading grooming brands in India reported a net profit at Rs 93 crore ($11.2 million) for the first quarter ended September 30, 2023.