Geisha Designs and NBC Brand to showcase collections at Moscow Fashion Week

Indian brands Geisha Designs and NBC Brand will showcase their latest collections in Russia as part of Moscow Fashion Week this March, which will include labels from across the globe.

The fashion week will be streamed live and covered by media in 50 different countries, Moscow Fashion Week announced in a press release. Geisha Designs and NBC Brand’s participation in the event will increase international awareness of the two desi labels. 
 
Geisha Designs’ creative directors Paras Bairoliya and Shalini Jaikaria will present their own, fusion style take on traditional Indian glamour at the fashion week. The label has held fashion shows in France, the US, and Dubai and retails in 200 premium stores worldwide.

Designer Nitin Bal Chauhan’s label NBC Brand will bring his storytelling approach to fashion to Moscow with a line that mixes emotion with aesthetics. The label is known for its theatrical runway shows and has collaborated with businesses including Walt Disney and Huawei among others. 
 
The upcoming edition of Moscow Fashion Week will run from March 1 to 8, 2024 and will over 120 designers from across Russia as well as countries including India, Egypt, Indonesia, China, South Africa, and Tunisia. The fashion week usually attracts 70,000 spectators and 5 million digital viewers each season.