G-Shock India launches ‘Rise Above the Shocks’ campaign with Shubman Gill

Casio’s watch brand G-shock has launched a campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill.

With the campaign, the brand has launched its 2100 series that caters to the preferences of a younger, fashion-conscious audience.

Commenting on the campaign, Hideki Imai, managing director at Casio India in a statement said, “Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-Shock‘s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm.”

Shubman Gill added, “I am excited to be a part of the G-Shock family. They have made a mark among the Gen Z and millennials for their trendy yet durable designs. I believe G-Shock watches prove to be reliable in the ‘partnership’ of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”

G-Shock has retailed watches for over four decades and has focused on catering to young consumers. The brand retails in India through Casio’s direct to customer e-commerce store for the country as well as through multi-brand marketplaces including Flipkart, Myntra, and Amazon India among others.