Women’s western wear brand Forever New has added to its brick-and-mortar presence in Bengaluru and opened an exclusive brand outlet in Orion Mall. The spacious store launched with a promotional offer on the brand’s new collection.
“Style statements now have a new home,” announced Orion Mall on Facebook. “Forever New India is now open in Orion Mall at Brigade Gateway. Get 15% off on the latest collection now! Visit our store today!”
The store launched with Forever New’s summer 2023 collection which includes pastel hued body-con dresses and oversized blazers as well as floaty layers and day to night dresses. The brand has a modern, paired down aesthetic and is designed to appeal to multiple age groups.
Orion Mall has recently introduced a range of new brands to bolster its offering. “At Orion Malls, our primary focus is to provide our patrons with a holistic shopping experience, encompassing the finest offerings in shopping, entertainment, food and beverage, fashion, beauty, electronics, and athleisure,” said Orion Malls by Brigade Group’s vice president of retail Sunil Munshi, Indian Retailer Bureau reported. “We have observed a growing preference among customers for organised retail outlets across all categories. It fills us with pride to be the preferred destination for numerous national and international brands to launch their operations in South India.”
Forever New launched in Melbourne, Australia in 2006 and now trades through over 250 stores spread across seven countries, according to the brand’s India specific website. As well as its direct to customer e-commerce store in India, the brand also retails through exclusive brand outlets in cities including Kolkata, Delhi, Gurgaon, Mumbai, Siliguri, and Jaipur among others.
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