Footwear brand Chupps has partnered with the International Cricket Council (ICC) as the official licensee for the upcoming men’s cricket World Cup 2023.
The partnership will see Chupps will design and produce a range of open footwear collection for the players and fans across the globe.
Chupps claims to have used cutting-edge technologies and premium materials for the collection to ensure optimal post-match recovery and relaxation of tired feet for the players.
Commenting on the collaboration, Yashesh Mukhi and Vinita Turakhia, co-founders of Chupps in a joint statement said, “We are incredibly excited to partner with the ICC for this prestigious event. By combining our expertise in open footwear design with the passion and energy of cricket, we aim to create a collection that not only enhances performance but also reflects the excitement and dynamism of the sport.”
The Chupps x ICC Men’s Cricket World Cup 2023 collection will be available for purchase worldwide through select retailers and online channels.
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