Flipkart reports strong user adoption of new AI skin analyser tool created with ModiFace

E-commerce giant Flipkart has seen strong user adoption of its ‘Advanced Skin Analyser’ AI tool, created in collaboration with AR technology provider ModiFace. The business has reported a 21% increase in conversion on products which are enabled with the tool. 

Available on Flipkart’s mobile app, the Advanced Skin Analyser combines Flipkart’s data-driven insights and ModiFace’s technology to analyse shoppers’ skin remotely and recommend products to address their specific concerns. The initiative is designed to boost customer experience and increase confidence in purchasing goods online.  
 
“Skincare has evolved immensely over the past few years and it has led to a growing demand for personalised solutions,” said Flipkart Labs’ head Ravi Krishnan in a press release. “Customers now expect tailored recommendations to address their specific skin needs. However, often the recommendations they find online are not suitable for their skin type. Flipkart aims to tackle this issue with its Advanced Skin Analyser tool, which offers personalised assessments of skin type and concerns. This tool helps users identify the most suitable skincare products, providing them with a rationale for the choices. The tool creates a personalised skincare regimen covering seven different stages, from an extensive range of top-rated skincare products listed on Flipkart.”

The new feature is designed to engage diverse shopper demographics and provide them with detailed insights about skin health through their mobile phones. App users can take a selfie and receive a customised skin evaluation in a few minutes which identifies their skin type and recommends a specific seven step care routine with advice from beauty experts and product recommendations. 
 
“The Skin Analyser service is a powerful tool that can help people understand their skin better and get the most out of their skincare routine by receiving a tailored product recommendation based on a personalised skin diagnostic,” said ModiFace’s executive vice president of partnerships Jennifer Tidy. “With our expertise in intertwining beauty and technology, we are thrilled to partner with Flipkart to make this tool available to consumers in India.”