Flipkart partners with Axis Bank to launch UPI service

E-commerce giant Flipkart has partnered with private sector lender Axis Bank to launch a Unified Payments Interface. The service has gone live for Android mobile phone users and is designed to offer safe and convenient online payments. 

“The launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us,” said Flipkart’s fintech and payments group senior vice president Dheeraj Aneja, ET Tech reported. “At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others.”
 
Shoppers who register for the UPI will be able to make fund transfers and checkout payments directly through the Flipkart app. The business was testing the UPI since last year and the launch is a gateway for Flipkart to enter the payments business following its separation from PhonePe. 

Flipkart has already partnered with Axis Bank to offer cobranded credit cards in 2019. With its new UPI service, Flipkart can now offer quick functionalities for bill payments and recharges as well as an integrated checkout system. The move is designed to improve customer experience and increase brand loyalty in the increasingly competitive e-commerce market.