E-commerce marketplace Flipkart has launched its ‘Edge’ initiative with enhanced seller-focused policies aimed to strengthen the micro small and medium enterprises (MSMEs) across the country.
The new policies under the ‘Flipkart Edge’ initiative include pricing recommendations, promotions, rewards platform, fulfillment speed initiatives, and guidance assistance.
Flipkart claims that this initiative will help empower the seller ecosystem and improve cost efficiency & sustainability of business operations on its platform.
Commenting on the initiative, Rakesh Krishnan, vice president head marketplace at Flipkart in a statement said, “As India’s homegrown e-commerce marketplace, our constant endeavor is to innovate, evolve and introduce policies that contribute to the success and prosperity of businesses on our platform. We are committed to making the digital transition for businesses on our platform more convenient and effortless through our best-in-class solutions.”
“Introducing the new features under ‘Flipkart Edge’ aim to provide continuous support to the seller community and foster sustained growth while enhancing the overall ease of doing business. Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations,” he added.
Flipkart has been focusing on the MSME sector to fuel its growth and had recently launched an advertising campaign ‘Kuch Khaas Kamao’ to help emerging sellers from tier 2 and 3 cities
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