Fenty Beauty to enter Indian market with Nykaa

Rihanna’s Fenty Beauty has partnered with leading beauty retailer Nykaa for its launch in the Indian beauty market.

With this partnership, Fenty Beauty products that include best-sellers like pro filt’r soft matte longewear foundation, killawatt freestyle highlighter, gloss bomb universal lip luminizer among others will be available for purchase to Indian customers on the Nykaa app from March 7.

Fenty Beauty can be ordered from the Nykaa app via the cross-border store for a shipping fee of Rs 500 ($6).

Commenting on its India entry, Rihanna in a statement said, “Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognized, and empowered, no matter their ethnicity, culture, skin tone or style the better.”

Anchit Nayar, CEO of Nykaa Beauty added, “We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand’s ethos of diversity and inclusivity are a perfect fit for Nykaa’s mission of democratizing beauty for all Indians. We look forward to working closely with Fenty Beauty to bring the best of global beauty into our consumers’ hearts and homes.”

Rihanna launched Fenty Beauty in 2017, launching in 17 countries with a vision of inclusivity and global reach at its core.